adidas yesterday
celebrated its new partnership with Parley for the Oceans at the United Nations
headquarters and showcased the first innovative footwear concept born from this
collaboration.
Parley for
the Oceans is an organization in which creators, thinkers and leaders come
together to raise awareness about the disastrous state of the oceans and to
collaborate on promising projects that can protect and conserve them. As
founding member, adidas supports Parley for the Oceans in its education and
communication efforts and its Ocean Plastic Program that aims to end plastic
pollution of the oceans.
On Monday
the United Nations hosted Parley Talks titled “Oceans. Climate. Life.” in New
York at the General Assembly Hall at a high-level event on climate change
convened by the President of the General Assembly. Environmentalists,
creatives, scientists and entrepreneurs gave a briefing on the dire state of
the oceans and climate change while Parley collaborators presented their
visions, projects, inventions and solutions.
The concept
shoe illustrates the joint commitment of adidas and Parley for the Oceans and
offers a first look at the kind of consumer-ready ocean plastic products that
will be revealed later this year.
“At Parley
for the Oceans, we want to establish the oceans as a fundamental part of the
debate around climate change,” said Cyrill Gutsch. “Our objective is to boost
public awareness and to inspire new collaborations that can contribute to protect
and preserve the oceans. We are extremely proud that adidas is joining us in
this mission and is putting its creative force behind this partnership to show
that it is possible to turn ocean plastic into something cool.”
Check out
the detailed photos of the adidas Ultra Boost 2016 “Parley for the Oceans”
below and stay tuned for further release dates.
No comments:
Post a Comment