The Nike SB Paul Rodriguez
9 Elite is the 9th signature model for Paul Rodriguez that isn’t exactly the
skateboarding shoe of yesteryear.
At
some point, most things fade. You know what doesn’t? Glory. Skateboarding shoes
are for the daring and the uninhibited, so what’s up with these shoes right
here? Aren’t you the one who lives on the edge? Try some innovation, because
glory never felt this good.
The
ninth model for Paul Rodriguez marks milestone territory. He’s the type of guy
who looks back and thinks about the release of his first shoe with fondness.
Think you can get there? You have to love what you do. But how can one be fond
of something that’s guaranteed to hurt? Easy, stop living in the past.
With
the newest installment, P-ROD joins the ranks of some truly legendary Nike
athletes who have at least 9 signature sneakers. The latest being the most
technologically advanced signature of the Paul Rodriguez series. It combines
the understated zeal of Paul’s style with his forward thinking approach to the
sport. “You never, ever beat skateboarding. You know, there are so many ways
you can continue to evolve, whether it be inventing new tricks or styles,” adds
Rodriguez. The sneakers parallel that thought, the Nike SB Paul Rodriguez 9
Elite has caught up with the times, so what’s up with you?
Hexagonal
zoom air is a revolution in crash landing. You want to fly down some stairs with
the impending impact of 10 times your body mass pluss the
have-you-lost-yo-damn-mind stares of innocent onlookers? With the Nike SB Paul
Rodriguez 9 Elite, go right ahead. Rodriguez puts it in plain perspective:
“We’re taking impact heavier than damn near any sport.”
The
flexibility provided by the Nike hexagonal Zoom Air units in the forefoot gives
the low profile silhouette something to help keep you from counting callouses.
It’s designed to keep the kick flip at the center of your concerns and shin splints
out of mind. Add that to some foot-fastening Nike Flywire that keeps you
locked-in, and supple suede uppers that keep the board flipping, and you’ve got
yourself something that finally feels right. It’s time to get with it or get
lost.
Check
out the humorous teak on the “technology in skate shoes” with a video featuring
comedian JB Smoove below.
Look
for the Nike SB Paul Rodriguez 9 Elite will be available at select Nike SB
retailers and online at nike.com/skateboarding
beginning Thursday, July 2nd.
No comments:
Post a Comment