More than 23 years since their successful partnership, the iconic duo of Michael Jordan and Bugs Bunny are set to align once again as Jordan Brand and Warner Bros. announces the return of Hare Jordan, in celebration of the Air Jordan franchise’s 30th anniversary.
First making its debut in 1992 after Michael Jordan’s first championship, the original Hare Jordan collection which became a favorite by many, culminated into the popular filmSpace Jam that starred Jordan himself, Bugs Bunny and the animated Looney Tunes universe.
As stated by Brad Globe, President, Warner Bros. Consumer Products.
“Each is an iconic figure and legend in his own right, but together Bugs Bunny and Michael Jordan are an unbeatable combination on and off the court,” “We are excited to partner with Jordan Brand to reintroduce Hare Jordan to an entirely new generation of fans with this limited-edition collection that includes a mix of classic and cutting-edge styles.”
Stay tuned for the unveiling of footwear and apparel celebrating Hare Jordan in new and original silhouettes, expected to arrive sometime around Spring 2015.
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